Absolut Elyx

The Elyx
Water Truck
Boutique

A vintage water truck concealing a modern vodka bar.

In the spirit of hospitality, Absolut Elyx had partnered with non-profit Water For People. To activate the philanthropic partnership we went big. Really big.

We hid a boutique vodka bar inside a vintage water truck. For every one Elyx Copper Pineapple ordered, one month of safe water was donated to those who need it most. The truck appeared in NY, LA and Art Basel Miami.

Helping solve the global water crisis one cheeky copper pineapple at a time.

 

2,100

Absolut Elyx Copper Pineapple
Drinking Vessels Sold

1.2M

Liters of Sustainable Water Access Donated

12,500

People Supported
in Developing Nations

490M

Media Impressions
from 200+ Articles Written

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 The Design

Transforming a 1948 Ford Overcab Flatbed into the Elyx Water Truck Boutique.

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Sid Lee
Executive Creative Director: Dan Chandler
Associate Creative Director: Ryan O’Keefe
Senior Art Director: André Gidoin
Designer: Thørbjorn Gudnason
Designer: Jessica Marak
Executive Producer: Kat Kim
Producer: Oscar Péré

Partner
Build Out: Gorilla Fabrication

Recognition
Addy, Gold
Addy, Judges’ Excellence
Type Director’s Club, Winner

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