Lincoln
Introducing The
Lincoln Motor Company
Luxury reimagined
A motley crew of world-class creatives, brilliant strategists and luxury brand experts introduced the new boutique agency Hudson Rouge, then re-introduced the storied American luxury brand The Lincoln Motor Company.
Year One Reel
Luxury Uncovered
There are a standard set of questions that everyone has in mind when buying a luxury car.
Sometimes the answers are anything but standard.
Music Uncovered
During the Grammys, We took viewers behind-the-scenes of the above luxury uncovered campaign for an exclusive world premiere look at the first-ever Lincoln MKC, while also driving them to an exclusive digital music experience Music Uncovered with singer-songwriter Aloe Blacc.
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Jason Koxvold
Senior Copywriter: Ryan O’Keefe
Senior Art Director: Brian Hall
Executive Producer: Sherri Levy
Producer: Jess McMahon
Furlined
Director: Saam Farahmand
Director of Photography: Bryan Newman
Editorial: Final Cut
Editor: JD Smyth
VFX: The Mill
Original Music: Black Iris
Mix: Heard City
Mixer: Phil Loeb
2013 MKZ Hybrid Launch
a luxury hybrid that has no right to look this good.
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Alec Vianu
Senior Copywriter: Ryan O’Keefe
Senior Art Director: Brian Hall
Producer: Mike Stark
Digital
The reimagining continued online where we told deeper stories of the storied brand and its cars.
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Alec Vianu
Senior Copywriter: Ryan O’Keefe
Designer: Adam Morris
Hudson Rouge Year One Case Study