Stella Artois

Le Savoir

Let your senses make sense of it

Stella Artois wanted to become the beer synonymous with progressive hosting experiences. To bring something surprising to the party we created Le Savoir, a global experiential platform built on the science of synesthesia.

We kicked off with a series of ticketed events in NYC, Montreal, Sao Paulo and Seoul headlined by Cirque du Soleil, Bompas & Parr and The Roots. With great success, we scaled the experience to social, at-home hosting kits, toolkits for POCs, a hosting bot, and even a music video you can taste.