The Lincoln Motor Company x Aloe Blacc
world’s first music Video You direct
Music Uncovered:Love is the Answer
For the 2013 Grammy Awards we continued our Luxury Uncovered campaign, this time peeking under music’s hood with a groundbreaking interactive music video with Aloe Blacc.
Music Uncovered turned the audience into the director. In real time they could switch between narratives and sonic environments to tailor a music experience to their desire — a nod to Lincoln’s human-centered design.
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Jason Koxvold
Senior Copywriter: Ryan O’Keefe
Senior Art Director: Brian Hall
Executive Producer: Sherri Levy
Producer: Jonathon Doyle
LEGS
Director: Radical Friend
Original Music: Aloe Blacc
Recording: The Record Plant
Mix: Heard City
Mixer: Phil Loeb
Recognition
Webby Nominee
Communication Arts (in book)
Press
Rolling Stone
LA Times
Hypebeast
Vox