Cadillac

Never Stop Daring

Every legacy comes with a burden.

Cadillac once dared to be the standard of the world. It never stopped.

To challenge the non-believers and silence their doubt, we assembled Cadillac’s most daring ideas yet. Cadillacs that CRUISE themselves. Cadillacs WITH 200mph TERMINAL VELOCITY. Cadillacs that win 24 hour races. Cadillacs you can subscribe to. All to prove to the world that Cadillac never stopped taking big SWINGS.

The global film premiered during the 90th Academy Awards.

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Rokkan
Chief Creative Officer: Brian Carley
Group Creative Director: Bill Carlson
Creative Director: Ryan O’Keefe
Associate Creative Director: Joshua Foster
Executive Producer: Jeremy Fox

Independent Media
Director: Janusz Kaminski + Greg Baldi + Ned Benson
Director of Photography: Janusz Kaminski
Editorial: Arcade
Editor: Paul Martinez
VFX / Color: The Mill
Colorist: Fergus McCall

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