Crown Royal
The One Made For a King
The untold epic tale of the one whisky made for a king.
Crown Royal had a royal problem: small craft whiskey had encroached on its marketshare. To reclaim the thrown and rebuild its credibility for craft, my partner and I unearthed its authentic origin (before leaving the agency) — an epic tale of a small distillery crafting the perfect gift for King George VI.
Some was made. Some was not. We loved all, all the same.
Grey
Chief Creative Officer: Tor Myhren
Executive Creative Director: Ari Halper
Executive Creative Director: Stephen Krauss
Group Creative Director: Stu Mair
Group Creative Director: David Cuccinello
Associate Creative Director: Ryan O’Keefe
Associate Creative Director: Brian Hall
Copywriter: Piet Melief
Art Director: Ian Liu
The Corner Shop
Director: Peter Thwaites
Director of Photography: Joost Van Gelder
Edit: Rock, Paper, Scissors
Editor: Stewart Reeves
VFX: Method Studios
Mix: Heard City
Mixer: Phil Loeb