TurboTax
The Tax Break (Up)
Sometimes what’s hard to say is easier… sung.
TurboTax had an exciting fall promotion to encourage people to commit to a TurboTax Expert. But committing to a TurboTax Expert means letting go of that certain special someone: your old tax boo. To let them down easy, we created a love letter to the best of 90s R&B. A break up to break through in the most informative, memorable, tender way possible.
The Tax Break (up) TVC
The Tax Break (up) Music Video feat. Adam Devine
The Tax Break (up) official Full Song
R/GA NY
Global Chief Creative Officer: Tiffany Rolfe
Group Creative Director: Ryan O’Keefe
Creative Director: Rick Williams
Creative Director: Marcel Yunes
Associate Creative Director: Mitch Swenson
Senior Art Director: Jacob Coutino
Visual Design: Lillie Laurier
Executive Content Strategy Director: Yael Cesarkas
Group Strategy Director: Kaitlyn Frysztak
Associate Strategy Director: Morgan Garber
Senior Strategist: Patty Suarez
Senior Strategist: Erin LaBranche
VP, Head of Content Production, US: Jesse Brihn
Executive Producer: Benjy Greenberg
CAVIAR
Director: Neal Brennan
Director of Photography: Alexis Zabé
Editorial: The Den
EditorS: Matt Hilber & KATIE CALI
VFX: Daydreamer
Color: Company 3
Colorist: Tom Poole
Music: Score a Score
Sound Design & MIX: Human